Positioning diagnosis
A written assessment of current positioning and messaging against the market.
Positioning & messaging diagnostic
Brand Clarity Audit
A defined written review of your current positioning and core messaging against the market. You receive a diagnosis of where clarity is being lost, the evidence behind that view and a prioritised account of what requires attention.
The decision
When the business feels stronger than the way it is being understood.
I review the material prospective clients encounter and compare it with the position the business intends to hold.
I identify whether the main weakness lies in positioning, messaging, consistency or offer presentation. The deliverable provides a diagnosis and prioritised direction. Strategy and copy development are scoped separately.
You receive a written diagnosis and an order of priority, so you can decide what requires attention before commissioning wider work.
Have enquiries slowed, or is the wrong client enquiring?Does the message change depending on the page or person?Does the business feel stronger than the website suggests?Do you sense a problem but cannot yet name its cause?
What you receive
A written diagnosis with the priorities made clear.
I turn a vague concern into a clear, ordered account of what requires attention.
Competitive context
Comparison with up to three named competitors.
Prioritised recommendations
The issues ranked by impact, with what to address first and why.
Decision summary
A concise view of what can remain, what needs correction and what requires deeper strategic work.
Scope
A bounded diagnostic of the material clients currently encounter.
The fixed scope is wider than a single-question consultation or draft review: I examine patterns across the selected material and market context, while keeping the service distinct from strategy development or copywriting.
Included
- Assessment of the homepage plus up to two key pages, or one existing strategy or positioning document
- Comparison against up to three named competitors
- A written diagnostic of roughly four to six pages
- Delivery within five working days
Outside scope
- Developing replacement positioning, messaging or brand strategy
- Writing replacement website or campaign copy
- Stakeholder or customer interviews
- Research beyond a baseline competitor comparison
Process
A structured diagnosis, delivered in writing.
- 01
Define the concern
Submit a short outline of the business, market and where clarity appears to be failing.
- 02
I review the evidence
I assess the positioning, messaging, selected pages and competitive context.
- 03
Receive the diagnosis
You receive the ranked findings and recommendations within five working days.
Best fit
Ideal when the symptoms are visible and the cause still needs diagnosing.
Choose Brand Clarity Audit when…
- The business is established enough to have material to assess.
- The symptoms are visible but the cause is unclear.
- You want to prioritise before investing in a larger engagement.
- A written diagnostic will help align internal decisions.
Choose broader support when…
- You already know the positioning must be created.
- A complete brand foundation is required.
- Customer or stakeholder research is essential.
- You need replacement copy as part of the engagement.
Why it matters
A clear diagnosis prevents time and budget being spent on the wrong problem.I distinguish between a contained messaging issue and a deeper positioning, brand or marketing problem, then recommend the proportionate next step.
Named case-study partnership
The complete audit with a £150 fixed saving.
Case-study partner fee: £150. Standard audit fee: £300. This is a named, non-anonymised case-study partnership. The reduced rate reflects the participant’s agreement to be publicly identified and to provide the evidence needed to show the work credibly; the audit scope itself is unchanged.
Selected partner fee£150Standard audit fee £300£150 fixed saving
What participation requires
- Honest and detailed written feedback after the audit is delivered.
- One detailed written progress update within 60 days, where implementation has begun.
- Permission to publish a named case study covering the brief, analysis, recommendations, implementation and reported progress.
- Permission to identify the business by name, display its logo and publish accurate attributed extracts from the feedback.
- A factual-accuracy review before publication. The case study will state that the reduced partner rate was provided.
Named evidence is essential
This partner rate is only suitable if your business can be publicly identified. The business name and logo will appear with the case study, together with the relevant commercial context and results needed to evidence the work. Information unrelated to the agreed case-study scope will remain confidential.
Apply for the partner rateApplications are assessed for suitability. The standard £300 audit remains available where public identification is unsuitable.Common questions
The Brand Clarity Audit, answered.
What is a Brand Clarity Audit?
A Brand Clarity Audit is a written diagnosis of how clearly your brand is positioned and communicated against your market. Nadine reviews your current positioning and messaging, identifies where clarity is being lost, and returns prioritised recommendations. It is a fixed £300, delivered remotely.
Is £300 the total?
Yes. The Brand Clarity Audit is a fixed £300, and that is the total payable. No VAT is added, as Nadine is not VAT registered. It is a self-contained written diagnostic, not a retainer, so there is nothing further to pay.
How is the Audit different from a bespoke engagement?
The Brand Clarity Audit diagnoses the main clarity problem and tells you what to prioritise; a bespoke engagement then builds the solution. Many clients use the Audit first to see the issues clearly, then commission Brand Positioning or a fuller strategy if the work calls for it.
A diagnostic next step
See clearly what is holding the brand back.
The standard Brand Clarity Audit is a fixed £300 written diagnosis with evidence-led findings and a prioritised account of what requires attention.
Fixed fee£300Selected named case-study partners pay £150.Submit an audit brief