Brand & marketing consultancy
Start with the level of support the decision requires.
I provide support ranging from one focused written recommendation to a complete brand or marketing strategy. I deliver every engagement directly and give you documented work your business can continue using.
My BA (Hons) Business Management (Marketing), Associate Membership of the Chartered Institute of Marketing and relevant documented CPD provide the formal foundation behind my recommendations.
Not sure where to start?
Find the right starting point.
Tell me what you are trying to do and I will point you to the service that fits. Prefer to talk it through? Ask Clara for a fuller conversation.
Your recommendation
Choose the option closest to your situation. I will show the service that fits, its fee, and where to go next.
Start yourself
Build the first draft.
Use these tools when you want to work through the first positioning decisions independently.
Positioning Statement Generator
Answer seven focused questions to create a free first-draft positioning statement, with no sign-up required.
Use the free positioning statement generatorPositioning Workbook
Work through the positioning method at your own pace in a downloadable workbook.
View the workbookBrand Strategy Prompt Pack
Thirty-six working prompts for positioning, messaging, competitor and audience work, each with the checks to run before you trust the output.
View the prompt packBrand Clarity Self-Audit Checklist
Thirty-two checks across positioning, messaging, proof and consistency, so you can see where clarity is leaking.
View the checklistMessaging Workbook
The sequel to the Positioning Workbook: turn a settled position into the words your customers meet.
View the workbookGet expert direction
Resolve a defined issue.
Fixed-fee, written expert input without meetings or an ongoing commitment.
Refine one line
Positioning Statement Review
A focused professional review of one statement, including alignment with relevant positioning principles taught by the Chartered Institute of Marketing (CIM), category and customer-benefit analysis, differentiation and claim checks, a scored evaluation, a refined statement and a concise alternative.
One pressing decision
Focus Consultation
One defined brand or marketing question, examined with baseline competitor context and answered in writing.
Strategic second opinion
Strategic Draft Review
An independent review of brand or marketing material written by you, your team, a supplier or with AI, with a prioritised amendment brief.
Diagnose the wider issue
Brand Clarity Audit
A written diagnosis of current positioning and messaging against the market, with prioritised recommendations.
Strengthen the evidence
Make the next decision from a clearer market view.
Standalone evidence services for when the competitor landscape or audience choice is the main unresolved decision.
Competitive evidence
Competitor Landscape Review
A decision-led comparison of up to five direct competitors, indirect alternatives or substitutes, covering offers, pricing signals, audiences, positioning, messages and visible activity.
Audience evidence
Audience Segmentation & Targeting
Evidence-led customer or audience segments, an attractiveness and fit assessment, priority targets and the implications for positioning, offers, messaging and channels.
From £750See what’s included
Build the foundation
Build the strategic foundation.
I develop the proposition, positioning, brand or marketing system your team and chosen suppliers can use.
Brand Positioning
A defensible value proposition, market position, positioning statement, messaging pillars and proportionate competitor context.
See what’s includedMarketing Strategy
SMART objectives, audience priorities, the relevant 7Ps, channel roles, implementation sequence and measurement.
See what’s includedBrand Strategy
Purpose, mission, vision, values with observable behaviours, audience, value proposition, positioning, personality, narrative and proportionate governance guidance.
See what’s includedFocused strategic foundation
Need only mission, vision and values?
Brand Strategy treats purpose, mission and vision as separate elements and includes values with defined behaviours. When only mission, vision and values are unresolved and your audience and positioning are already clear, I can scope a focused bespoke engagement to create or refine them.
Optional deeper application
Need a fuller brand application and governance system?
Brand Strategy includes proportionate application, ownership and review guidance. The add-on develops detailed touchpoint principles, decision rights, supplier briefing guidance, alignment indicators and a review cadence.
How the scope escalates
Each step adds more analysis, development and responsibility.
The fee increases as the decision widens, more evidence must be assessed and the deliverable moves from guidance to newly developed strategy.
Positioning Workbook
A self-guided process with no personalised assessment, research or bespoke recommendation.
Positioning Statement Review
A professional assessment and refinement of one existing statement. It does not create the underlying positioning or a wider messaging system.
Focused advice and diagnostics
The Focus Consultation, Strategic Draft Review and Brand Clarity Audit resolve one defined question, review existing work or diagnose a wider clarity issue.
Competitor Landscape Review
A deeper comparison of up to five relevant competitors, alternatives or substitutes, translated into implications for a defined business decision.
Audience Segmentation & Targeting
A structured audience decision using available customer and market evidence, with priority segments and downstream implications.
Bespoke strategy
Brand Positioning, Marketing Strategy and Brand Strategy develop new strategic foundations. Scope rises with the number of markets, audiences, offers, stakeholders and research requirements.
Before you choose
What each one asks of you.
Every brief is the same shape; only its length changes with the depth of the work. This is what you are committing to before you commit to anything else. Your answers are kept in your own browser as you go, so a brief can be finished later.
| Service | Fee | Brief | Time to complete | When you hear back | What you receive |
|---|---|---|---|---|---|
| Positioning Workbook | £30 | 9 questions | About 15 minutes | Sent as a PDF once payment is confirmed | The workbook PDF, plus a note on how to get the most from it |
| Brand Strategy Prompt Pack | £19 | 5 questions | About 10 minutes | Sent as a PDF once payment is confirmed | A 36-prompt PDF with the checks to run on each answer |
| Brand Clarity Self-Audit Checklist | £12 | 5 questions | About 10 minutes | Sent as a PDF once payment is confirmed | A 32-check PDF you score yourself |
| Messaging Workbook | £30 | 5 questions | About 10 minutes | Sent as a PDF once payment is confirmed | The workbook PDF for turning a settled position into words |
| Positioning Statement Review | £45 | 13 questions | About 20 minutes | Written back within two working days | Your statement refined, with written change notes |
| Focus Consultation | £200 | 11 questions | About 15 minutes | Answered in writing within two working days | One question answered in writing, with the reasoning and next actions |
| Strategic Draft Review | £250 | 13 questions | About 20 minutes | Written back within three working days | A written read of the draft: what is right, generic, missing, and what to fix first |
| Brand Clarity Audit | £300 | 12 questions | About 15 minutes | Written back within five working days | A written diagnosis against your market, with prioritised recommendations |
| Competitor Landscape Review | £500 | 13 questions | About 20 minutes | Agreed with you before any work begins | Up to five competitors compared, translated into one decision |
| Audience Segmentation & Targeting | from £750 | 16 questions | About 20 minutes | Agreed with you before any work begins | Priority segments, the evidence behind them and what follows |
| Brand Positioning | from £900 | 18 questions | About 25 minutes | Agreed with you before any work begins | A defensible position, messaging pillars and competitor context |
| Marketing Strategy | from £1,500 | 18 questions | About 25 minutes | Agreed with you before any work begins | SMART objectives, segmentation, the 7Ps, channel planning and measurement |
| Mission, Vision & Values | quoted after a written brief | 14 questions | About 20 minutes | Agreed with you before any work begins | Purpose, vision and values, written to be used rather than framed |
| Brand Strategy | from £2,500 | 32 questions | About 40 minutes | Agreed with you before any work begins | The full documented foundation: purpose, audience, position and direction |
Where the table says the timing is agreed with you, that is because the work is scoped to your brief and no date is promised before I have read it.
Before you enquire
Know what is included before you enquire.
Still uncertain?
Ask Clara to identify the right next step.
Does Marketing Strategy include audience segmentation?
It includes the segmentation and targeting needed to build the plan. Choose Audience Segmentation & Targeting when deciding which customer groups to prioritise is the main strategic problem in its own right.
Does Brand Positioning include competitor analysis?
It includes the proportionate competitor context needed to develop the value proposition and position. Choose the Competitor Landscape Review when competitor evidence is the main decision and you need a deeper standalone comparison.
How are engagements delivered?
Everything is document-led and delivered remotely through structured briefs, written consultation and shared project materials.
Do you work with pre-launch businesses?
Yes. Positioning, naming and tone of voice are especially valuable before launch.
Can I commission mission, vision and values without a full Brand Strategy?
Yes. They are included in Brand Strategy, but I can scope a focused bespoke engagement when the audience and positioning are already clear. Values work includes defined behaviours, and the fee depends on whether the work involves refinement, new development, stakeholder alignment or application guidance.
Do you provide visual design or day-to-day execution?
No. This is a pure strategy practice. The deliverable is the strategic foundation and blueprint.
How quickly will I hear back?
I reply personally, usually within one to two working days, Monday to Friday.
Can I follow project progress?
Yes. Current clients receive private access to a client area showing the engagement stage, updates and completed deliverables.
The standard I apply
I apply the CANDID Values to every recommendation.
Clarity, Accountability, Nuance, Diligence, Integrity and Discernment guide how I assess evidence, handle trade-offs and recommend only the most suitable service.
Read the CANDID ValuesChoose your next step
Tell me what you are trying to solve.
I will recommend the level of support that fits the issue you describe.