SMART objectives
Clear marketing objectives tied to real commercial outcomes.
Route to market
Marketing Strategy
I develop SMART objectives, audience priorities, the relevant 7Ps, channel roles and measurement into one practical marketing plan.
The decision
Bring scattered marketing activity into one coherent plan.
A business may be active across several channels and still lack a clear basis for deciding where effort and budget should go.
I examine the commercial objective, priority audiences, existing activity, available evidence and practical constraints before recommending the route to market.
The final plan records the priorities, channel roles, implementation order and measurement approach so the business and its chosen suppliers are working from the same decisions.
Is the brand clear but too few of the right people being reached?Are channel choices based on habit rather than evidence?Is activity difficult to prioritise or measure?Does your team or agency need an executable brief?
What you receive
A documented route to market, built for the business to use.
I connect the commercial objective to audience priorities, channel choices, implementation and measurement.
Segmentation & targeting
Who to prioritise and the message required for each priority audience.
Channel plan & 7Ps
Channel choices based on evidence, audience fit and commercial relevance.
Measurement framework
How to recognise what is working, what to improve and what to stop.
Scope
The plan starts from a clear brand and a defined commercial objective.
The starting fee applies to one brand and one primary market with a settled proposition. The strategy includes the segmentation and targeting needed for the plan; a deeper standalone segmentation engagement is recommended where audience choice is itself unresolved. Multiple markets, product portfolios, detailed channel programmes or additional research are quoted separately.
Included
- Review of the brand strategy, proposition and current activity
- Commercial objectives and audience prioritisation
- Channel planning and the relevant 7Ps
- A documented measurement framework and prioritised implementation sequence
Outside scope
- Daily campaign management
- Detailed campaign plans, content calendars, media buying or creative production
- Ongoing channel or agency execution
- Repairing an unresolved brand or positioning foundation unless separately scoped
- A standalone deep competitor review or segmentation engagement where those are the primary unresolved decisions
You keep and use the documented marketing plan with any team or agency you appoint. My underlying methods, templates and pre-existing intellectual property remain mine, as set out in the Terms of Business.
Process
The route to market is built from the evidence, commercial objective and available resources.
- 01
Define the objective and constraints
Confirm what the marketing must achieve, the resources available and the conditions the plan must respect.
- 02
Review the evidence and market
Assess the proposition, audience priorities, current activity, category context and available performance evidence.
- 03
Recommend and document the plan
Set out the route to market, channel roles, implementation priorities and measurement framework.
Best fit
Right when the brand is clear and the route to market is the constraint.
Choose Marketing Strategy when…
- The proposition is settled and credible.
- The business needs to reach more of the right audience.
- Channel activity exists but lacks a coherent plan.
- A team or agency needs objectives, priorities and measurement.
Choose broader support when…
- The pitch still changes depending on the audience.
- Positioning or messaging is not yet settled.
- The complete brand foundation needs work.
- Only one narrow marketing question needs an answer.
Why it matters
A strategy turns marketing spend into a set of deliberate choices.The plan shows where your effort and budget should go, what each channel needs to achieve and how its contribution will be measured.
Other routes
Build on the right strategic foundation.
- Audience Segmentation & TargetingResolve the target decision before building the full route to market.View segmentation ↗
- Competitor Landscape ReviewDeepen the evidence about the alternatives shaping the market.View competitor review ↗
- Focus ConsultationResolve one pressing marketing decision.View Focus Consultation ↗
Common questions
Marketing Strategy, answered.
What does the Marketing Strategy cover?
The Marketing Strategy sets SMART objectives, segmentation, the marketing mix and channel planning with measurement, documented as an executable plan. Nadine builds it from a written brief so your marketing has a clear direction and a way to tell whether it is working. It starts from £1,500 and is scoped to your engagement.
Why is the price shown as from £1,500?
The Marketing Strategy is bespoke, so the fee depends on the scope of your objectives, audience and activity. The £1,500 figure is a genuine starting point; the final fee is quoted after a written brief and agreed with you first. No VAT is added, as Nadine is not VAT registered.
Do you run the marketing for me?
No. The Marketing Strategy is the plan and the blueprint, not execution. Nadine documents the objectives, audience, channels and measurement for you or your chosen team to deliver; she does not run campaigns, ads or day-to-day activity.
A commercial next step
Put a coherent plan behind the brand.
Tell me what you need the marketing to achieve. I will scope a practical Marketing Strategy engagement around your priorities, audience, channels and available resources.
FeeFrom £1,500Submit a marketing strategy brief