Nadine BenjaminLondon Submit a brief

Written strategic advice

Focus Consultation

Bring me one defined brand or marketing question and receive a reasoned written recommendation within two working days.

Submit the Focus brief

The decision

When one unresolved question is slowing everything else.

One clearly defined problem may only require a focused written recommendation.

This service suits businesses at any stage when one specific decision is blocking progress: a positioning line that might be wrong, an audience call nobody wants to own, a decision that keeps getting deferred because it feels bigger than it is. Left unresolved, that single question quietly stalls whatever depends on the answer.

The response becomes a decision document you can revisit, share with your team and use to brief future suppliers.

Is our positioning line working?Which audience should we prioritise?How should we describe this offer?Is this a marketing or brand problem?

What you receive

A written recommendation with the reasoning and evidence made clear.

The response states what I recommend, why, which evidence was considered, the assumptions involved and the order in which to act.

01

Focused analysis

A direct assessment of the single question, based on the submitted context and materials.

02

Written recommendation

A clear answer to the question and the reasoning supporting that direction.

03

Market context

Baseline category and competitor context covering up to three named competitors.

04

Prioritised actions

A practical order of next steps, including any important assumptions or limitations.

Scope

A focused scope allows me to examine one question properly.

The boundary is what makes the consultation useful.

Included

  • One clearly defined question
  • Up to three named competitors
  • Review of up to two pages or documents as context for the question
  • Approximately 600–900 written words
  • One clarifying round by email

Outside scope

  • Customer interviews
  • More than one question
  • A line-by-line review or amendment brief for the submitted materials
  • A full website or brand audit
  • A complete positioning, brand or marketing strategy
  • Multiple revisions
  • Implementation

Process

Submit the question and relevant context, then receive my recommendation in writing.

  1. 01

    Define the question

    Complete the structured brief with the relevant context and materials.

  2. 02

    I examine the problem

    I assess the category, competitors and decision that best supports progress.

  3. 03

    Receive the recommendation

    Your written response is delivered within two working days of a complete brief.

Best fit

The right level of support when the problem is specific.

Choose Focus when…

  • You can express the problem as one clear question.
  • One decision is blocking progress.
  • You want independent strategic judgement without a larger commitment.
  • You value a written recommendation.

Choose broader support when…

  • You cannot isolate the issue.
  • Several parts of the brand are connected.
  • You need a complete strategy document.
  • You need wider research and development.

Why it matters

One decision, properly answered, unblocks everything downstream of it.

A written recommendation gives you and your team something to act on immediately, and to return to if the same question resurfaces.

Other routes

When the issue needs a wider scope.

Common questions

Focus Consultation, answered.

What do I get with a Focus Consultation?

A Focus Consultation answers one defined brand or marketing question in writing. You submit a short brief, and Nadine returns a considered written recommendation, with the reasoning behind it, within two working days. It is a fixed £200 and delivered remotely.

Is £200 the full price?

Yes. The Focus Consultation is a fixed £200, and that is the total payable. No VAT is added, as Nadine is not VAT registered. You pay once, for one defined question answered in writing, with nothing further to pay for that consultation.

Is a Focus Consultation right for me?

A Focus Consultation suits you when one specific decision is blocking progress, a positioning, messaging or market question, and you want a strategist's judgement in writing rather than a full engagement. If the problem is broader, a Brand Clarity Audit or a bespoke engagement may fit better.

A focused next step

Bring the question blocking progress.

Complete one brief and I will return a written recommendation within two working days. The service is remote and self-contained.

Fixed fee£200Submit the Focus brief