Audience definition
Prompts to identify the priority customer and relevant need.
Self-guided digital product
Positioning Workbook
A structured route from a blank page to a positioning statement you can defend. Work through the audience, category, value, alternatives and credible difference in the order that makes the final two-sentence statement stronger.
The decision
A useful positioning statement begins with the strategic choices underneath it.
The workbook guides the strategic thinking before asking you to express it in two concise, linked sentences. It is built for founders who want to do the work themselves but need a disciplined sequence, sharper questions and a practical output.
Most positioning templates fail for the same reason: they ask for a finished sentence before the underlying decisions have actually been made, so the gaps get papered over with adjectives like innovative or leading. Working through the choices first, in the right order, is what makes the final statement defensible, specific and commercially relevant.
This self-guided route lets founders work through the positioning decisions independently and at their own pace. It helps you complete more of the strategic thinking before choosing expert review or consultation.
You know the offer but struggle to describe why it matters.Your audience is still too broad.The current statement sounds generic.You want to do the thinking before paying for strategic review.
What you receive
A working document that turns thought into a usable statement.
Each section resolves one decision needed for the final statement, so the wording is supported by clear strategic choices.
Category and value
A clearer view of what the business is and the useful consequence it creates.
Competitive difference
A structured comparison with the real alternatives customers consider.
Positioning statement
A final framework for drafting, testing and refining the two-sentence statement.
Scope
A structured workbook you can complete independently.
The workbook provides a structured thinking process. Some businesses will still require market research or independent strategic judgement.
Included
- Downloadable PDF workbook
- Structured exercises and examples
- Positioning-statement framework
- Prompts for testing and refinement
Outside this scope
- Personal review or feedback
- Competitor or customer research
- A complete messaging framework
- Implementation or copywriting
Process
Work through the choices in the order they need to be made.
- 01
Define the audience
Name the priority customer and the problem that matters most.
- 02
Clarify the value
Identify the category, outcome and reason the offer matters.
- 03
Establish the difference
Compare the real alternatives and define a credible distinction.
A fourth step, draft and test, builds the statement itself and uses the checks inside the workbook to improve its precision. Complete the workbook at your own pace; delivery is by PDF once payment is confirmed.
Best fit
Best for founders ready to do the work themselves.
If you have no statement yet, begin with the free Positioning Statement Generator. If the underlying strategic position is unresolved, Brand Positioning is the better fit.
This is likely right when…
- You want a structured self-guided process.
- You can set aside focused time to work through the decisions.
- You already know the business and market reasonably well.
- You want an affordable first step before expert review.
Choose broader support when…
- The audience or category is highly uncertain.
- Independent research is required.
- Several stakeholders need alignment.
- You want a strategist to assess the evidence and recommend the direction.
Why it matters
The value lies in the sequence of decisions.You produce a stronger statement by deciding the audience, value and difference before drafting the final wording.
Other routes
Add expert judgement when the draft is ready.
- Free Positioning Statement GeneratorGenerate a first draft before working through the deeper exercises.Try the free tool ↗
- Positioning Statement ReviewHave the completed statement reviewed and refined in writing for £45.Ask for a review ↗
- Focus ConsultationBring one blocking positioning decision for a written recommendation.View Focus Consultation ↗
- All digital productsSee every self-guided product in one place, with the fee for each.View the list ↗
Common questions
The Positioning Workbook, answered.
What is the Positioning Workbook?
The Positioning Workbook is a self-paced, downloadable resource that walks you through Nadine's positioning method step by step. It is for founders who want to do the thinking themselves with a clear structure to follow. It is a one-off £30.
Is £30 the total price?
Yes. The Positioning Workbook is a one-off £30, and that is the total payable. No VAT is added, as Nadine is not VAT registered. It is a self-paced resource you keep and work through in your own time.
Continue with the right level of support
Work through the positioning decisions in a clear sequence.
Use the same strategic sequence that underpins client work, at your own pace, with a document you can keep.
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