Position
Eight checks on who you are for, what you compete against, and what you are prepared not to be.
Self-guided digital product
Brand Clarity Self-Audit Checklist
Thirty-two checks across your positioning, messaging, proof and consistency, so you can see where clarity is leaking before you decide what to fix. The checks I run first when a founder asks why their brand is not landing.
The decision
An unticked box is not a failure. It is a finding.
These are the checks I run first when a founder asks me why their brand is not landing. Thirty-two of them, in four parts, written so you can run them yourself with your own website open beside you.
Tick only what is true on the page today — not what you intend, and not what you could argue if pressed. The audit is a reading of what a stranger meets, and a stranger cannot see your intentions.
The unticked boxes are the output. They name where clarity is leaking, in priority order, so the next decision is about what to fix rather than whether something is wrong.
Enquiries arrive but few of them fit.You explain the offer differently each time.The website reads well and converts poorly.You suspect a problem but cannot locate it.
What you receive
Four parts, eight checks each, in the order a stranger meets you.
Each part isolates one way a brand loses clarity, so the finding points at a fix rather than a feeling.
Message
Eight checks on what your words claim, and whether they inform or merely praise.
Proof
Eight checks on what a sceptical stranger could verify without taking your word for it.
Consistency
Eight checks on whether the same brand shows up on every surface a customer meets.
Scope
A diagnostic you run yourself, in under an hour.
The checklist tells you where clarity is leaking. It does not tell you what the new position should be.
Included
- Downloadable PDF, 32 checks
- Four parts with live tick fields
- Guidance on reading what you found
- A prioritised view of the gaps
Outside this scope
- A written diagnosis from a strategist
- Competitor or customer research
- A recommended new position
- Implementation or copywriting
Process
Work through it in the order the decisions need to be made.
- 01
Open your own site
Work with your website, profiles and materials in front of you.
- 02
Tick only what is true
Judge the page as it stands today, not as you intend it.
- 03
Read the gaps
The unticked boxes name where clarity is leaking, in priority order.
Under an hour, with your own website open beside it. Delivery is by PDF once payment is confirmed.
Best fit
Best for founders who want to locate the problem before paying to solve it.
If you would rather have the diagnosis done for you, the Brand Clarity Audit is the written version, produced by a strategist against the market.
This is likely right when…
- You want to find the gaps yourself before committing budget.
- You can be honest about what the page actually says.
- You want a structured read rather than an opinion.
- You want the cheapest useful first step.
Choose broader support when…
- You want the diagnosis written for you.
- The gaps are already known and need fixing.
- You need the market context as well as the audit.
- Several stakeholders disagree about the position.
Why it matters
You cannot fix what you have not located.A prioritised list of where clarity is leaking is worth more than a general sense that something is off.
Other routes
Add expert judgement when the draft is ready.
- Brand Clarity AuditHave the diagnosis written for you, against the market, with prioritised recommendations.View the audit ↗
- Positioning WorkbookWork through the positioning decisions the audit exposes.View the workbook ↗
- Focus ConsultationBring one finding for a written recommendation.View Focus Consultation ↗
- All digital productsSee every self-guided product in one place, with the fee for each.View the list ↗
Common questions
The Brand Clarity Self-Audit Checklist, answered.
What is the Brand Clarity Self-Audit Checklist?
The Brand Clarity Self-Audit Checklist is a downloadable PDF of thirty-two checks across positioning, messaging, proof and consistency. You run it yourself against your own website and materials, in under an hour, and the unticked boxes show where clarity is leaking. It is a one-off £12.
How is it different from the Brand Clarity Audit?
The checklist is the self-guided version at £12: you run the checks and read the result. The Brand Clarity Audit is the written diagnosis, produced by Nadine against your market, with prioritised recommendations.
Continue with the right level of support
Find out where clarity is leaking, before deciding what to fix.
The checks a strategist runs first, written so you can run them yourself in under an hour.
Digital product£12Buy for £12